The Four Quadrants of Time Management

The Four Quadrants of Time is a time management matrix popularized by Stephen Covey in his book The 7 Habits of Highly Effective People. “THE 7 HABITS” is a Registered Trademark of Franklin Covey Co. This post is in no way associated with nor endorsed by Franklin Covey Co.

Time Management Matrix

Everything you do in life can be classified as:

  • Urgent / Not Urgent
  • Important / Not Important.

Most people spend their lives focused on the Urgent things regardless of their importance. In business as in life it is extremely important to always ask yourself: “Am I doing this because it is truly important or am I doing this just because it is urgent?”

Only focus on the important things — ignore everything else regardless of the urgency.

Quadrant 1 - CrisisQuadrant 1:
Important and Urgent

Firefighting mode: Crises, real hard deadlines for important project, health & family emergencies, etc…

These are things you cannot and should not ignore.  However spending too much time in this Quadrant will lead to stress and burn out — you will be caught in a never-ending cycle of crisis management and fire fighting.

The only way to reduce the time you spend in this quadrant is to be proactive and to spend more time on the important things BEFORE they become emergencies.

Quadrant 1 Example:

Dealing with a heart attack is an Urgent and Important problem (Q1) that cannot be ignored — but maybe if you would have spent more time eating healthy and exercising (Q2) you could have avoided it altogether.

Quadrant 2 - Prevention and PlanningQuadrant 2:
Important but not Urgent

This is where you should spend most of your time.

Activities in this quadrant include planning, prevention, capability improvement, relationship building, recognizing new opportunities, etc…

Spending your time in this quadrant will lead to:

  • Clear vision
  • Balanced life
  • Discipline
  • Control
  • Very few crisis situations.

Quadrant 2 Examples:

  • Frequently buying flowers for your wife/girlfriend “just because”
  • Eating healthy and exercising to avoid future health issues
  • Preventative maintenance on your home or car
  • Reading, Learning, and Education
  • Forming bonds and strengthening relationships with your friends and family
  • Self renewal and spending time on things that inspire and uplift you

Quadrant 3 - InterruptionsQuadrant 3:
Not Important but Urgent

People spend a big portion of their time in this Quadrant confusing Urgent things for Important things.

This Quadrant is full of pressing matters: Interruptions, Ringing phones, Most emails, etc…  Spending too much time in  this quadrant leads to a very short-term focus with continual crisis management.  You will begin to see plans and goals as useless since you are unlikely to have time to devote to them.  Your relationships and reputation will suffer and you will feel victimized with no control over your life. (Stay away from this quadrant: Puppies will almost certainly die).

Quadrant 3 Example:

You have scheduled an important meeting with a coworker 2 weeks ahead of time.  This person has very limited time and so you carve out a 30 minute window to deal with a very important matter.

As you sit down and start the meeting, your phone starts to ring.  The phone is screaming: “Pick me up! Pick me up! Pick me up!”

Most people will pickup the phone and sacrifice the Important but not urgent meeting for the Not Important but Urgent ringing phone.

Quadrant 4 - Time WastersQuadrant 4:
Not Urgent and Not Important

Quadrant 4 are the time wasters in your life:

Spending too much time in this quadrant can lead to dependence on others for your basics, loss of jobs, irresponsibility, etc…

Quadrant 4 Examples: 

  • Trivial busy work
  • Mindless web surfing
  • Watching too much TV
  • Lots of pleasant activities.

What now?  How do I use this to make my life better?

Where we are and where we want to be

Indentify Q2 Activities1. Identify Quadrant 2 activities.

  • Write down all the Quadrant 1 and 3 activities you routinely do (all the Urgent stuff)
  • Write down how you can prevent these things from reoccurring or from becoming emergencies in the first place: These are your new Quadrant 2 activities.

2. Make time for Q2 activitiesFree up time for Quadrant 2 activities

  • Look at all the things in Quadrant 4 and STOP DOING THEM!
  • Look at all the things in Quadrant 3 and stop doing them too.  This is more difficult as it involves saying NO to people.
  • You should now have time to spend on Quadrant 2

Schedule Time for Q23. Schedule time for Quadrant 2

  • Schedule time to do Quadrant 2 activities. (Put them in your calendar just like a meeting).

Q2 eats Q14. Reduce Quadrant 1

  • The beauty with spending more time in Quadrant 2 is that it should slowly chip away at all your Quadrant 1 activities.
  • As you reduce your Quadrant 1 activities you have more time for Quadrant 2,, creating a fly-wheel effect.

Simple, right?

Not quite.  The Question “What is important to me?” usually does not have a simple answer.

Example 1: Going to a Sporting event (Hockey, Baseball, Football game, etc…)

Which quadrant does this fall into?  The answer is it depends on YOUR priorities and what is important to YOU. On the surface it looks clearly like a Q4 item – a time waster.  Not urgent and certainly not important.

But, it could be a Q2 event (important) if you consider the event to be an opportunity to spend quality time building relationships with your parents, children, or friends .

Example 2: Watching TV

Clearly another Q4 item: A time waster.  Or is it?  If watching TV is a stress reliever for you and serves as a way to wind down and chill out after a hectic day, it could very well be a Q2 activity.  Just as long as you frame it correctly and consume it in the right way.

To be successful with this method you must have a very clear understanding of what is important to you, what your long term goals are, etc… For more information about how to plan your week around this framework, see my blog post on How I Plan My Week.

Life BalancerLife Balancer App

Fans of “The 7 Habits of Highly Effective People” should download my Free iOS app to help with their weekly planning.

Life Balancer v1.1 [Free / iOS]

DISCLAIMER “THE 7 HABITS” is a Registered Trademark of Franklin Covey Co. The Life Balancer app is in no way associated with nor endorsed by Franklin Covey Co.

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15 thoughts on “The Four Quadrants of Time Management

  1. Brilliant Job bro. So helpful. I got to be in q2 and I realised this after spending my entire life in q1 and wondering what the hell is wrong with me. I read all the self help books in my life and none of them explained this to me in such simple terms.


  2. This is one of the very best discussions of the 4 quadrants I’ve seen. Great service to anyone looking to convey what this means to someone else and how to apply it.


  3. I was introduced to the four quadrants several years ago and imediately changed how I handled my day. Now that I’m retired, I continue to live within the four quadrants and unbelievable how little stress I have which enables me to spend some time in quadrant 4 when I want to


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